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Inter-Media Agenda Setting and Social Media

Understanding the Interplay Among Chinese Social Media, Chinese State-Owned Media and U.S. News Organizations on Reporting the Two Sessions

When examining inter-media agenda setting effects among different media, a considerable body of study focuses on whether online media news agenda is influenced by other media, such as newspaper and TV network. With the boom of social media platform, this study started to examine whether social media could act as an influencer. This study explored the inter-media agenda setting effects among Sina Micro Blog, two Chinese state-owned news media -People's Daily and Xinhua News Agency, and two U.S. news organizations - the New York Times and the Associated Press on covering the 2013 Two Sessions in China. Content analysis and cross-lag correlation analysis were applied to determine whether evidence of inter-media agenda setting influences existed among the selected media channels. The results indicated that Chinese social media might set news agenda for Chinese state-owned media throughout the whole examined time span. However, reciprocal effect was not found. The propaganda tools of Chinese government seemed to have no impact on the news agenda of social media platform. In terms of the international news flow, U.S. news organizations had no influence on all the Chinese media channels when covering this political event. However, both Chinese social media and state-owned news media impact the agenda of U.S. news media through the first two time periods. The inter-media agenda setting effects were partly supported.

When examining inter-media agenda setting effects among different media, a considerable body of study focuses on whether online media news agenda is influenced by other media, such as newspaper and TV network.

Inter-Media Agenda Setting Between Traditional News Media and Online News Media

A Study of the Ferguson Incident and Its Aftermath on Three U.S. News Media

Corporate Reputation and the News Media

Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation.

Tweeting the Issues in the Age of Social Media?

Intermedia Agenda Setting Between the New York Times and Twitter

This dissertation examined the intermedia agenda setting relationship between the online publication of the New York Times (i.e., NYTimes.com) and Twitter. This relationship was examined within the context of the changing media environment. The news media industry is facing down questions about its ability to turn a profit and maintain significant audience share. Simultaneously, social media services such as Twitter are growing exponentially. To this end, this dissertation explored the relative influence of each media on the other in an age where some scholars are questioning the agenda setting role of traditional news media. The dissertation assesses the argument that social media, specifically Twitter, has a direct influence on the news media agenda. This dissertation tested several hypotheses which hold that there is bi-directional intermedia agenda setting between the New York Times and Twitter both over the course of a single day and between days. Two content analyses were conducted. Data were collected twice per day over the course of one week. One content analysis examined the content of the online publication of the New York Times. The second content analysis examined posts made to Twitter. Cross-lagged panels with the Rozelle-Campbell Baseline were used to assess the nature of the hypothesized relationship. Results of the cross-correlation showed a lack of intermedia agenda setting between the New York Times online publication and Twitter for both the within-day and between-day panels. Further, results showed a lack of intermedia agenda setting for specific issues examined: the economy, the military, national security, and terrorism. Results overall suggested that the nature of the relationship between the two media under study is one of subtle influence. These results raise additional issues about the agenda setting role of traditional news media extending this argument to the social media environment. Results also demonstrate that the news media agenda and social media agenda are often similar, questioning notions of audience fragmentation as a casualty of the news media's agenda setting ability. Results were discussed in terms of their implications for the field of agenda setting research, as well as limitations and directions for future research.

This dissertation examined the intermedia agenda setting relationship between the online publication of the New York Times (i.e.

Politics, the Media, and Agenda Setting

Thought-provoking and accessible in approach, this updated and expanded second edition of the Politics, the Media, and Agenda Setting provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for advanced graduate-level students. We hope you find this book useful in shaping your future career. Feel free to send us your enquiries related to our publications to [email protected] Rise Press

This succinct and enlightening overview is a required reading for advanced graduate-level students. We hope you find this book useful in shaping your future career.