Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig.
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Assalamu 'Alaikum Wr. Wb Manusia adalah makhluk berkembang baik fisik maupun fisikisnya akan tetapi perkembangan itu haruslah dilakukan melalui proses pengembangan dan proses pengembangan tersebut harus dilakukan melalui pendidikan. Pendidikan di keluarga, di sekolah baik formal maupun non formal dan juga di masyarakat. Pengembangan diri dalam perspektif Islam adalah pengembangan diri yang tidak hanya menitik beratkan kepada keterampilan untuk kemaslahatan kehidupan dunia akan tetapi juga menitik beratkan kepada spiritual atau rohaninya untuk kemaslhatan kehidupan akhirat yang merupakan tujuan dari kehidupan manusia. Oleh sebab itu dalam pengembangan diri siswa dalam perspektif Islam haruslah menyelamatkan keimanannya atau ketauhidannya. Buku yang ada ditangan anda ini adalah buku yang mengajarkan bagaimana melakukan pengelolaan pengembangan diri siswa dalam perspektif Islam yang menyeimbangkan antara dunia dan akhirat atau jasmani dan rohani manusia. Semoga buku ini dapat memberikan kemudahan bagi pembaca khususnya kaum akademisi, para Pendidik, Anak didik dan masyarakat dalam memahami konsep sebenarnya tentang ‘Management Self Development Student’ dan semoga buku ini dapat memberikan kemudahan bagi pembaca dan semoga ada berkah dan keridhaan Allah SWT, sehingga dapat memberikan kemanfaatan khususnya bagi kami penyusun, Amin ya Rabbal ‘aalamiin.
Assalamu 'Alaikum Wr. Wb Manusia adalah makhluk berkembang baik fisik maupun fisikisnya akan tetapi perkembangan itu haruslah dilakukan melalui proses pengembangan dan proses pengembangan tersebut harus dilakukan melalui pendidikan.
Buku ini meringkas dengan cerdas bagian dari Sirah Nabawiyah dalam perspektif perhitungan keuangan personal Nabi Muhammad ShalalLaahu 'alayhi wa Sallam. Saya menilai ini suatu terobosan yang menarik. Saya pribadi suka buku-buku yang menggali sumber klasik dari genre Sirah Nabawiyah. Saya menduga teman-teman pecinta sejarah kehidupan Nabi Muhammad ShalalLaahu' alayhi wa Sallam juga akan perlu buku ini. Agung Waspodo – Pakar sejarah Islam
... dari bangun tidur hingga ke tidur dan dari tidur hingga bangun tidur lagi menjadi teladan dan panutan umat Islam. ... PhD, Head of Economics, Finance, Zakat and Awqaf at the International Institute of Advanced Islamic Studies (IAIS) ...
Buku ini tersusun dalam beberapa bagian, sebagai berikut: Bab 1: Pendahuluan Bab 2: Employability Skills in Industry 5.0 Bab 3: Respiritualisasi Sumber Daya Manusia Bab 4: Pengelolaan Job Insecurity dalam Manajemen Sumber Daya Manusia Bab 5: Social Fairness Dalam Rekrutmen Bab 6: Employer Branding Bab 7: Meritokrasi Bab 8: Electronic Human Resource Management (E-HRM) untuk Ketahanan Kinerja Bisnis Bab 9: Devolusi Sumber Daya Manusia di Era Digital
Buku ini tersusun dalam beberapa bagian, sebagai berikut: Bab 1: Pendahuluan Bab 2: Employability Skills in Industry 5.0 Bab 3: Respiritualisasi Sumber Daya Manusia Bab 4: Pengelolaan Job Insecurity dalam Manajemen Sumber Daya Manusia Bab 5 ...
