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Global E-commerce and Online Marketing

Watching the Evolution

Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.

Banking The number of registered users of Internet banking services in Sweden has significantly increased since such Net - based banking started in 1996. In the spring of 2000 all Swedish banks offered some form of Internet banking ...