
Government Public Relations
A Reader
"Public relations play a crucial role in advancing the work of public agencies."The Government Public Relations Reader"introduces the theory, practice, and context of public relations and describes the advantages of implementing public relations as a management tool. The authors present a contemporary look at public relations in public administration and discuss the issues surrounding the relationship between the news media and government agencies. The text is accompanied by an instructor' s guide containing solutions and other valuable information. The book supplies students and practitioners with an understanding of the importance, value, and uses of public relations in government."--Publisher description.
- ISBN 10 : IND:30000095618058
- Judul : Government Public Relations
- Sub Judul : A Reader
- Pengarang : Mordecai Lee,
- Kategori : Business & Economics
- Penerbit : CRC Press
- Bahasa : en
- Tahun : 2008
- Halaman : 458
- Google Book : http://books.google.co.id/books?id=d8AbAQAAMAAJ&dq=intitle:Public+Relations+Management+and+Public+Accountability&hl=&source=gbs_api
-
Ketersediaan :
The text is accompanied by an instructor' s guide containing solutions and other valuable information. The book supplies students and practitioners with an understanding of the importance, value, and uses of public relations in government.