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Strategic Management in Islamic Finance

Alexander von Pock develops a holistic conceptual framework for identifying and testing key success factors of Islamic financial institutions. The framework integrates insights into the current practices of Islamic finance, a variety of theories – namely the market-based view, the resource-based view, and, to some extent, New Institutional Economics approaches – as well as previous research from the fields of strategic management and economics. The author is testing the theoretical framework empirically in a survey of 36 major Islamic financial institutions based in the Gulf Cooperation Council area and in Malaysia.

Maintaining this strategy requires a continuous search for cost reductions in all aspects of the business. ... intention to better meet the needs of that target market by focusing the marketing efforts and tailoring the marketing mix.