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CRM Automation

In CRM Automation, one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond.

"This is the only book on CRM that has made it to my credenza." --Stan Davis, Author of Blur and Lessons from the Future "CRM Automation is a blueprint for a successful CRM implementation.