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Customer Relationship Management

The Ultimate Guide to the Efficient Use of CRM

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology.