Sebanyak 101 item atau buku ditemukan

Teknik Mengelola Produk dan Merek

“Mengembangkan produk dan merek merupakan tugas yang tidak mudah dilakukan oleh seorang pemasar. Begitu banyak produk dan merek mengalami kegagalan, bahkan sebelum mencapai penetrasi pasar yang diharapkan. Oleh karenanya memahami prinsip-prinsip keduanya dengan baik sangatlah diperlukan. Buku ini membantu para pemasar agar memiliki dasar-dasar yang tepat dalam pengembangan produk dan merek. Dikemas dalam lima prinsip yang sederhana, buku ini membuat para pembaca dapat mencerna setiap langkah dengan baik. Selamat menikmati kesuksesan lewat buku ini!” —PJ. Rahmat Susanta Pengamat Marketing dan Pemimpin Redaksi Majalah Marketing “Buku yang tidak hanya memberikan konsep tetapi juga aplikasi nyata pada produk-produk FMCG. Buku ini menarik dan saya yakin sangat berguna bagi para mahasiswa dan brand/ marketing manager.” —Dian Sunardi Munaf Director CGV blitz Cinema “Buku ini mengarahkan para pelaku bisnis dibidang FMCG untuk selalu berinovasi sehingga memiliki produk dengan brand equity yang tinggi.” —dr. Gracecielia, MKK Professional Marketing - Lifebuoy (PT. Unilever) “Sebuah buku yang menyajikan pendekatan proaktif untuk produk dan merek agar menguasai benak pelanggan dan pasar serta mengarahkan kita untuk memiliki produk inovatif dengan brand equity yang lebih tinggi.” —Myrna Lavinia Utomo Executive Assistant - McKinsey & Company

“Mengembangkan produk dan merek merupakan tugas yang tidak mudah dilakukan oleh seorang pemasar.

Lesson Planning for Skills-Based Health Education

Meeting Secondary-Level National Standards

Lesson Planning for Skills-Based Health Education offers 64 field-tested lesson plans, learning activities, and assessments for implementing a skills-based approach in your class. The curriculum is flexible and adaptable, and it addresses all the skills in the National Health Education Standards.

Lesson Planning for Skills-Based Health Education offers 64 field-tested lesson plans, learning activities, and assessments for implementing a skills-based approach in your class.

Building Teacher Quality in India

Examining Policy Frameworks and Implementation Outcomes

India has one of the largest student populations in the world; the quality of teaching is blamed for the poor performance by Indian students on internationally-comparative assessments. By analyzing various measures of teacher quality, this book provides a framework for policymakers to further improve teacher quality in India.

and moral practice, the preparation and continued professional development of teacher educators, in general, ... For example, the NPE Review Committee observed that a special program of education, having the necessary status and ...

Lawyers' Ethics

Frequently the ethical attorney finds himself in a position where he can no longer reconcile con-flicting responsibilities he owes to his clients with those he owes so-ciety and himself. Faced with the dilemma of choice among coun-tervailing and competing obliga-tions, he has little training and precedence to guide him. If he is over forty, the overwhelming probability is that he never took a course on legal ethics; if he looks for a general, up-to-date text to provide insight, he will look in vain. Nor is there a developed body of case law from which to glean an appropriate course of action.This vacuum of authoritative formulations of responsible be-havior is a matter of concern not only to the legal profession, but to all sectors of American society. Lawyers shape the mores and thoughts of all of us. Their will is exerted not only in modifying our national institutions, but ulti-mately our individual, personal sense of values.This volume serves two impor-tant purposes: it provides the interested professional and lay reader with an appreciation of thespectrum of the ethical dilemmas confronting the legal profession, and it provides a sense of balance about the competing consid-erations present in each of these dilemmas. At a time when the legal profession is under attack both from within and without, this book represents some of the best critical thinking by lawyers about their role and responsibilities in American society.

At a time when the legal profession is under attack both from within and without, this book represents some of the best critical thinking by lawyers about their role and responsibilities in American society.

Law and Ethics in Coaching

How to Solve -- and Avoid -- Difficult Problems in Your Practice

"This book provides an easy-to-read introduction to the core ethical and professional issues faced by all coaches irrespective of length of coaching experience. The case studies and guidelines in this book will help coaches constructively reflect on their coaching practice, and will help build the solid ethical foundation that professional coaching practice demands. A very useful text for both the beginning and experienced coach." --Anthony M. Grant, PhD, Director, Coaching Psychology Unit, University of Sydney "Pat Williams is quickly becoming the authority on the ethics of the coaching profession. He brings his full integrity and passion to this wonderful book. Do not overlook the importance of this book to your success." --Laura Berman Fortgang, MCC, pioneer in the coaching field and author of Take Yourself to the Top and Now What? 90 Days to a New Life Direction The first comprehensive book covering ethical and legal guidelines for personal and executive coaches As coaching grows into a unique and fully established profession, coaches are already discovering and dealing with the special ethical and legal dilemmas that can arise in the coaching context. Law and Ethics in Coaching presents the first comprehensive look at ethical and legal issues in coaching. From coach-client conflicts to conflicts of interest, from assessments to informed consent, the authors detail the breadth of ethical quandaries in coaching and provide highly practical advice for avoiding problems--and for solving them. With contributions from leaders in law, ethics, and coaching, the text includes coverage of: * The emergence of the coaching profession and its intersection with ethics and law * Foundations of ethics for professions * Making ethical choices * Getting, growing, and measuring coaching ability * Developing and maintaining client trust * Multiple-role relationships in coaching * Ethical use of assessments in coaching * Legal issues and solutions for coaches * The intersection of culture and ethics in organizations * Coaching into the future Filled with a dynamic blend of case studies, discussion questions, illuminating quotes, and other examples, Law and Ethics in Coaching is both a trailblazing professional reference and an unparalleled textbook for coaching programs.

He brings his full integrity and passion to this wonderful book. Do not overlook the importance of this book to your success.

Against Interpretation and Other Essays

'A dazzling intellectual performance' Vogue Against Interpretation was Susan Sontag's first collection of essays and made her name as one of the most incisive thinkers of our time. Sontag was among the first critics to write about the intersection between 'high' and 'low' art forms, and to give them equal value as valid topics, shown here in her epoch-making pieces 'Notes on Camp' and 'Against Interpretation'. Here too are impassioned discussions of Sartre, Camus, Simone Weil, Godard, Beckett, Lévi-Strauss, science-fiction movies, psychoanalysis and contemporary religious thought. Originally published in 1966, this collection has never gone out of print and has been a major influence on generations of readers, and the field of cultural criticism, ever since. 'Sontag offers enough food for thought to satisfy the most intellectual of appetites' The Times

Originally published in 1966, this collection has never gone out of print and has been a major influence on generations of readers, and the field of cultural criticism, ever since.

Psalms and Practice

Worship, Virtue, and Authority

The essays in this book explore how the notion of practice helps contemporary readers understand Psalms in a new way. "Psalms and Practice" looks at three aspects of formation: prayer, how the psalms shape faith through the process of liturgy, and how the psalms shape as preached word.

The essays in this book explore how the notion of practice helps contemporary readers understand Psalms in a new way.

The Story of the Qur'an

Its History and Place in Muslim Life

This popular introduction by a well-known Islamic scholar has been updated and expanded, offering a balanced portrayal of the Qur’an and its place in historic and contemporary Muslim society. Features new sections on the Qur’an and its relationship to democracy, science, human rights, and the role of women Contains expanded sections on the Qur’an in the life cycle of Muslims, and in Islamic ethics and law Incorporates additional images and student features, including a glossary. Supported by an accompanying website (available on publication) hosting a range of additional material, including student resources, links to important websites, news stories, and more This title is also available as an eTextbook on the CourseSmart platform, as a Wiley Desktop Edition, or via your preferred eTextbook vendor; eTextbooks offer convenience, enhanced electronic functionality, and flexible pricing options – learn more at www.wiley.com/college/wileyflex

This book will enlighten and engage the novice reader as well as those already familiar with the Qur'an. I recommend it as an excellent companion to the study of Islam or the Qur'an itself.

The Muslim Next Door

The Qurʼan, the Media, and that Veil Thing

An accessible introduction to Islam by an American Muslim shares comprehensive and academically sound answers to key questions about such topics as jihad, Islamic fundamentalism, and women's rights. Original.

An accessible introduction to Islam by an American Muslim shares comprehensive and academically sound answers to key questions about such topics as jihad, Islamic fundamentalism, and women's rights. Original.