Research Paper (postgraduate) from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: School of Commerce and Management, language: English, abstract: This study aims to analyze the ...
An Evaluation of the Usability of Internet Banking Websites in Lebanon
With the increased competition and globalization, the Lebanese banking sector is shifting towards easier and more convenient banking services. The Internet has allowed banks' users to access their accounts and perform their desired transact ions while enjoying anytime-anywhere banking services. However, this shift into the Internet banking industry requires continuous exami nation for its usability and effectiveness. In the past few years, more efforts has been directed towards designing usable and easy to navigate websites in orde r to ensure higher level of user satisfaction. This paper examined the internet banking sector in Lebanon by targeting users fr om different banks and with different internet banking experience. The main obje ctive is to pin point major usability problems that face the Lebanese banks and to recommend proper solutions.
Customers who have the technological understanding are growing in number and these customers prefer a distribution system that is based on information technology. Response to this need of customers with traditional banking systems is relatively expensive. Thus, getting the appropriate technology is essential to remain in the market for banks. E-banking provides numbers of opportunities for the banks and customers in the way they organize the financial product development, delivery channel, costs and marketing. In this book an attempt has been made to identify the important challenges for development of electronic banking in India and with the help of the various models we explored some possible implications of both opportunities and challenges that may arise as results of the implementation of e-banking system.
In this book an attempt has been made to identify the important challenges for development of electronic banking in India and with the help of the various models we explored some possible implications of both opportunities and challenges ...
