Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
... per - action ( CPA ) , 14-15 cost - per - click ( CPC ) , 55–69 ad position and , 65–68 ad spend / average customer value , 62-64 calculation formula for , 55 CPC curves in , 69 , 146–149 , 153-156 Enhanced Campaign and , 280 estimating ...
Offers comparative historical, anthropological and legal perspectives on the ways in which French and British colonial administrations interacted with the diversity of Islamic legal schools, scholars, and practices in Africa.
... Islamic law. Concepts of Gender in the Study of Islamic Law Approaches to Gender, Law, and Islam More often than not, popular representations of Islamic law leave the impression that women are disadvantaged by the principles embedded in ...
""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com.
When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.
It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.
This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for ...
An incisive exploration of representations in law of male sexuality, authority, paternity and men's violence in the family. This book is of central importance to our understanding of the social and political dimension of masculinity.
An incisive exploration of representations in law of male sexuality, authority, paternity and men's violence in the family. This book is of central importance to our understanding of the social and political dimension of masculinity.
This Article considers the contribution of Therapeutic Jurisprudence (TJ) to the theoretical development and practical advancement of reforms in child care law. It does so by presenting three dilemmas arising from The Israeli Youth Law (Care and Supervision) - 1960 relating to its substance, procedures, and practice. TJ is a “field of enquiry” that examines the influence of the law on litigants in order to advance rules and practices that have therapeutic effects and to minimize the use of rules and practices that have anti-therapeutic ones. Following the TJ methodology, we integrate psycho-social findings into the legal discussion. We also follow Wexler's metaphoric framework portraying legal rules and structures as “bottles,” practices and behaviors as “wine,” and social science knowledge as “vineyards” from which TJ-oriented “wine” can be made. We propose some therapeutic “wine,” as well as legal reform to make the child protection “bottle” more “TJ-friendly” for children and families.
This Article considers the contribution of Therapeutic Jurisprudence (TJ) to the theoretical development and practical advancement of reforms in child care law.
Konsep sehat, Determinan kesehatan, Organisasi dan penerapannya dalam bidang keseahatan, Pengantar manajemen dalam bidang kesehatan, Analisis prioritas maslaha kesehatan, Pengorganisasian dalam organisasi, Kerjasama tim, Kepemimpinan dalam organisasi kesehatan, Motivasi tenaga kesehatan, Pengawasan dalam organisasi kesehatan, Evaluasi program kesehatan, Penilaian kinerja.
Konsep sehat, Determinan kesehatan, Organisasi dan penerapannya dalam bidang keseahatan, Pengantar manajemen dalam bidang kesehatan, Analisis prioritas maslaha kesehatan, Pengorganisasian dalam organisasi, Kerjasama tim, Kepemimpinan dalam ...
Egypt is lagging behind other countries in the Mediterranean region in reforming its economy. This book explains why. The authors contend that the Egyptian political system, based to a large extent on discrete patronage and dominated by powerful ...
Egypt is lagging behind other countries in the Mediterranean region in reforming its economy. This book explains why.
