Sebanyak 199 item atau buku ditemukan

Kreativitas dan Inovasi dalam Wirausaha

Dengan menggunakan kreativitas, wirausahawan dapat menciptakan strategi pemasaran yang unik dan menarik untuk menjangkau pasar target mereka dan membedakan merek mereka di benak konsumen. Kreativitas dapat membantu wirausahawan dalam menemukan solusi yang inovatif untuk masalah yang muncul dalam menjalankan bisnis mereka sehingga memungkinkan mereka untuk terus berkembang dan bersaing. Kreativitas dan inovasi memungkinkan wirausahawan untuk tetap fleksibel dan adaptif terhadap perubahan di lingkungan bisnis agar mereka dapat terus berkembang dan bertahan dalam pasar yang dinamis. Dengan menggabungkan kreativitas dan inovasi dalam strategi bisnis mereka, wirausahawan dapat menciptakan nilai tambah yang signifikan, membedakan diri dari pesaing, dan menciptakan peluang pertumbuhan dan kesuksesan jangka panjang bagi bisnis mereka.

Dengan menggunakan kreativitas, wirausahawan dapat menciptakan strategi pemasaran yang unik dan menarik untuk menjangkau pasar target mereka dan membedakan merek mereka di benak konsumen.

Internal Relationship Management

Linking Human Resources to Marketing Performance

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related behaviors career entry—the initial stages of the internal relationship management process organizational support—services provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee branding—employees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindset—the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related ...

Marketing Strategy, 1st Edition

​Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​

Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​

Taxing Profit in a Global Economy

The international tax system is in dire need of reform. It allows multinational companies to shift profits to low tax jurisdictions and thus reduce their global effective tax rates. A major international project, launched in 2013, aimed to fix the system, but failed to seriously analyse the fundamental aims and rationales for the taxation of multinationals' profit, and in particular where profit should be taxed. As this project nears its completion, it is becomingincreasingly clear that the fundamental structural weaknesses in the system will remain. This book, produced by a group of economists and lawyers, adopts a different approach and starts from first principles in order to generate an international tax system fit for the 21st century. This approach examines fundamental issues of principle and practice in the taxation of business profit and the allocation of taxing rights over such profit amongst countries, paying attention to the interests and circumstances of advanced and developing countries. Once this conceptual framework is developed, the book evaluates the existing system and potential reform options against it. A number of reform options are considered, ranging from those requiring marginal change to radically different systems. Some options have been discussed widely. Others, particularly Residual Profit Split systems and a Destination Based Cash-Flow Tax, are more innovative and have been developed at some length and in depth for the first time in this book. Their common feature is that they assign taxing rights partly/fully to the location of relatively immobile factors: shareholders or consumers.

This book examines fundamental issues of principle and practice in the taxation of international corporations.

Imbalan Karyawan: Handbook Manajemen SDM

Buku digital ini berjudul "Imbalan Karyawan", merupakan buku yang berisi tentang "Manajemen Sumberdaya Manusia" yang dapat memberikan tambahan wawasan pengetahuan dan pencerahan bagi pembaca. Semangat untuk berbagi terutama dalam literasi khazanah pengetahuan manajemen yang mendasari penerbit menghadirkan konten-konten di buku digital ini. Penerbit berdoa semoga buku digital yang diterbitkan ini bisa bermanfaat dan menjadi bahan pembelajaran serta panduan bagi siapapun juga.

Buku digital ini berjudul "Imbalan Karyawan", merupakan buku yang berisi tentang "Manajemen Sumberdaya Manusia" yang dapat memberikan tambahan wawasan pengetahuan dan pencerahan bagi pembaca.

Mengelola Karyawan: Handbook Manajemen SDM

Buku digital ini berjudul "Mengelola Karyawan", merupakan buku yang berisi tentang "Manajemen Sumberdaya Manusia" yang dapat memberikan tambahan wawasan pengetahuan dan pencerahan bagi pembaca. Semangat untuk berbagi terutama dalam literasi khazanah pengetahuan manajemen yang mendasari penerbit menghadirkan konten-konten di buku digital ini. Penerbit berdoa semoga buku digital yang diterbitkan ini bisa bermanfaat dan menjadi bahan pembelajaran serta panduan bagi siapapun juga.

Buku digital ini berjudul "Mengelola Karyawan", merupakan buku yang berisi tentang "Manajemen Sumberdaya Manusia" yang dapat memberikan tambahan wawasan pengetahuan dan pencerahan bagi pembaca.

Manajemen Kinerja: Handbook Manajemen SDM

Buku digital ini berjudul "Manajemen Kinerja", merupakan buku yang berisi tentang "Manajemen Sumberdaya Manusia" yang dapat memberikan tambahan wawasan pengetahuan dan pencerahan bagi pembaca. Semangat untuk berbagi terutama dalam literasi khazanah pengetahuan manajemen yang mendasari penerbit menghadirkan konten-konten di buku digital ini. Penerbit berdoa semoga buku digital yang diterbitkan ini bisa bermanfaat dan menjadi bahan pembelajaran serta panduan bagi siapapun juga.

Buku digital ini berjudul "Manajemen Kinerja", merupakan buku yang berisi tentang "Manajemen Sumberdaya Manusia" yang dapat memberikan tambahan wawasan pengetahuan dan pencerahan bagi pembaca.

IT Investment: Making a Business Case

Frequently not enough attention is given to producing a comprehensive business case or to producing an economic justification for an information systems investment. In fact many organizations are not clear as to what constitutes a sound business case and how to go about producing one. This Professional level book for the Computer Weekly Professional Series will show how to go about justification for I.T. spend. This book is designed for all those who are involved in the decision to invest in information systems. This book is especially relevant to senior business executives, senior financial managers and IT executives. Business consultants, computer and corporate advisors will also find the ideas and material addressed in this text of particular benefit as will anyone involved in corporate and strategic planning. In addition, senior students such as those working towards their MBAs will find this book of use. A business case is a statement or a series of statements that demonstrate the economic value of a particular intervention, a course of action or a specific investment. A business case is not simply a financial forecast of the hardware and software costs and the expected benefits. A business case for an information systems investment involves a comprehensive understanding of both the likely resources as well as the business drivers which will assist business managers improve their performance and thereby obtain a stream of benefits from the investment. In general there are approximately six steps in producing a business case for an information systems investment. 1. Determine the high-level business outcomes that will be clearly and comprehensively expressed as a set of opportunities the organization can take advantage of, or problems that need to be rectified. 2. Identify the corporate critical success factors that will be supported or enhanced by the operation of the completed information systems project or investment. 3. Create a list of specific and detailed outcomes or benefits, their appropriate metrics, measuring methods and responsibility points that are represented by the stakeholders. 4. Quantify the contribution made by the outcomes, which requires associating numbers or benefit values with outcomes where this is possible. 5. Highlight the risks associated with the project. Fundamental to this new approach to developing a business case for information systems investment is the fact that it incorporates much more than the financial numbers which are typically found in the standard approach to a feasibility study. This approach looks behind the financial numbers to the improvements in business performance which are facilitated by information systems and which are the real drivers of the benefits. Furthermore, this approach to developing a business case allows the organization to manage the process so that the required results are achieved.

This book is designed for all those who are involved in the decision to invest in information systems. This book is especially relevant to senior business executives, senior financial managers and IT executives.

From Madness to Mutiny

Why Mothers are Running from the Family Courts--and what Can be Done about it

A powerful expose of the family court system's prejudice against mothers trying to protect their sexually abused children.

A powerful expose of the family court system's prejudice against mothers trying to protect their sexually abused children.