Sebanyak 996 item atau buku ditemukan

Direction of Opinion by the Soviet Press in Comparison with the Press of Other Countries

With Special Reference to Cartoons

A most important duty of the newspaper consists also in convincing propaganda of the idea of peaceful coexistence of states with different social - economic systems , the struggle of the USSR for the prevention of a new war , and the ...

Re-reading Education Policies

A Handbook Studying the Policy Agenda of the 21st Century

This book collects studies with a 'critical education policy orientation', and presents itself as a handbook of matters of public concern. The term 'critical' does not refer to the adoption of a particular theoretical framework or methodology, but rather it refers to a very specific ethos or way of relating to the present and the belief that the future should not be the repetition of the past. This implies a concern about what is happening in our societies today and what could or should be happening in the future. As a consequence, the contributors to the book rely on a general notion of public policy that takes on board processes, practices, and discourses at a variety of levels, in diverse governmental and non-governmental contexts, and considers the relation of policy to power, to politics and to social regulation. Following the detailed introduction that aims at picturing the landscape of studies with a 'critical education policy orientation', the book presents re-readings of six policy challenges; globalization, knowledge society, lifelong learning, equality/democracy/social inclusion, accountability/control/efficiency and teacher professionalism. It seeks to contextualise these in relation to issues of current global concern at the start of the 21st century. Despite the diversity of approaches, this collection of critical education policy studies shares a concern with what could be called 'the public, and its education, ' and represents a snapshot of education policy research at a particular time.

This book collects studies with a 'critical education policy orientation', and presents itself as a handbook of matters of public concern.

Second Language Teacher Professional Development

Technological Innovations for Post-Emergency Teacher Education

This edited book brings together documented evidence and theoretical propositions on the essential mediating role of digital technology in L2 teacher education and professional development. Topics range from technological affordances in teacher education, to challenges and responses to emergency transition from face to face to virtual professional development, to successful practices of online teacher training courses. Bringing together examples from various countries and contexts of how L2 teacher trainers and trainee teachers view these forced changes and react to them, the volume fills a gap in the use of digital technology in contexts where teacher educators and trainee teachers are not technology-literate and not prepared for technology-oriented education. In addition to a Foreword by Mark Warschauer and Introduction and Conclusion chapters by Editors, the volume features 13 full-length chapters by some of the well-known experts from countries such as Australia, Finland, Mexico, the UK, the USA, Spain, Singapore, Turkey and Sweden.

This edited book brings together documented evidence and theoretical propositions on the essential mediating role of digital technology in L2 teacher education and professional development.

The World Economy and National Finance in Historical Perspective

A distinguished scholar looks at current financial problems from a historical perspective

A distinguished scholar looks at current financial problems from a historical perspective

Asia Before Europe

Economy and Civilisation of the Indian Ocean from the Rise of Islam to 1750

This book explores the dynamic interaction between economic life, society and civilisation in the regions around and beyond the Indian Ocean during the period from the rise of Islam to 1750. Within a distinctive theory of comparative history, Professor Chaudhuri analyses how the identity of different Asian civilisations was established. He examines the structural features of food habits, clothing, architectural styles and housing; the different modes of economic production; and the role of crop raising, pastoral nomadism, and industrial activities for the main regions of the Indian Ocean. In an original and perceptive conclusion, the author demonstrates how Indian Ocean societies were united or separated from one another by a conscious cultural and linguistic identity. However, there was a deeper structure of unities created by a common ecology, technology, technology of economic production, traditions of government, theory of political obligations and rights, and a shared historical experience. His theory enables the author to show that the real Indian Ocean was an area that extended historically from the Red Sea and the Persian Gulf to the sea which lies beyond Japan.

This book explores the dynamic interaction between economic life, society and civilisation in the regions around and beyond the Indian Ocean during the period from the rise of Islam to 1750.

Digital Marketing Excellence

Planning, Optimizing and Integrating Online Marketing

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans.

Digital Marketing

Strategy, Implementation & Practice

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Digital Marketing

Communicating, Selling and Connecting

Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.

Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital ...