Sebanyak 21038 item atau buku ditemukan

Manajemen Pemasaran (Perspektif Perilaku Konsumen)

Buku ini menyajikan pengetahuan mengenai manajemen pemasaran dalam perspektif perilaku konsumen. Buku ini diharapkan dapat menjadi referensi bacaan khususnya terkait dengan pengetahuan mengenai manajemen pemasaran. Sistematika penyusunan buku dalam bentuk book chapter ini terdiri atas sembilan belas bab, dengan judul Manajemen Pemasaran (Perspektif Perilaku Konsumen).

Sistematika penyusunan buku dalam bentuk book chapter ini terdiri atas sembilan belas bab, dengan judul Manajemen Pemasaran (Perspektif Perilaku Konsumen).

Buku Ajar HUMAS PEMERINTAHAN

Buku ajar ini merupakan suatu kontribusi bagi Program Studi Ilmu Komunikasi terutama bagi mata kuliah Humas Pemerintahan, dan mahasiswa yang mengambil mata kuliah tersebut.

Buku ajar ini merupakan suatu kontribusi bagi Program Studi Ilmu Komunikasi terutama bagi mata kuliah Humas Pemerintahan, dan mahasiswa yang mengambil mata kuliah tersebut.

Ethics in Public Relations

Responsible Advocacy

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations.

Public Management and Administration

Introducing the scope and scale of government, competing approaches to the study of management in the public sector, different forms of service delivery and the major topics in the subject such as strategic management, leadership and performance management, this book continues to be a key point of reference for lecturers and students in the field. This leading text has been completely revised and updated throughout. It covers the whole field of public management and administration, offering discrete chapters on the main topics in the field.

the opportunistic kind can be dealt with by better management above all else, that is, better public management. ... The first point to look at briefly is that of the relationship between new forms of accountability and democracy.

Public Administration and Public Affairs

Updated in its 12th edition, Public Administration and Public Affairs shows readers how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. With a continuing and corroding crisis occurring, as well as greater governance by nonprofit organizations and private contractors, it is vital that readers are given the skills and tools to lead in such an environment. Using easy-to-understand metaphors and an accessible writing style, Public Administration and Public Affairs shows its readers how to govern better, preparing them for a career in public administration.

U.S. Government Accountability Office, Federal Debt: Answers to Frequently Asked Questions, An Update, GAO-04-485SP Federal Debt (Washington, DC: U.S. Government Printing Office, 2004), p. 17. Emphasis added. U.S. Office of Management ...

The New Public Governance

Emerging Perspectives on the Theory and Practice of Public Governance

Despite predictions that 'new public management' would establish itself as the new paradigm of Public Administration and Management, recent academic research has highlighted concerns about the intra-organizational focus and limitations of this approach. This book represents a comprehensive analysis of the state of the art of public management, examining and framing the debate in this important area. The New Public Governance? sets out to explore this emergent field of research and to present a framework with which to understand it. Divided into five parts, the book examines: Theoretical underpinnings of the concept of governance, especially competing perspectives from Europe and the US Governance of inter-organizational partnerships and contractual relationships Governance of policy networks Lessons learned and future directions Under the steely editorship of Stephen Osborne and with contributions from leading academics including Owen Hughes, John M. Bryson, Don Kettl, Guy Peters and Carsten Greve, this book will be of particular interest to researchers and students of public administration, public management, public policy and public services management.

This book represents a comprehensive analysis of the state of the art of public management, examining and framing the debate in this important area.

SEJARAH PEMIKIRAN EKONOMI ISLAM (1) Kebijakan dan Praktek Ekonomi Rasulullah Shallallahu Alaihi Wa Sallam

Judul : SEJARAH PEMIKIRAN EKONOMI ISLAM (1) Kebijakan dan Praktek Ekonomi Rasulullah Shallallahu Alaihi Wa Sallam Penulis : Robi, S.Pd Kata Pengantar Prof. Dr. H. Kartawan, SE., MP (Ketua Masyarakat Ekonomi Syariah Kota Tasikmalaya) Ukuran : 14,5 x 21 cm Tebal : 124 Halaman ISBN : 978-623-497-562-8 Sinopsis Pemikiran Ekonomi Islam yang berkembang pada masa kejayaan Peradaban Islam, dikemudian hari terpinggirkan dari Sejarah Pemikiran Ekonomi Dunia. Hal itu karena para penulis Barat Modern tidak memberikan apresiasi seperti yang dilakukan Joseph Schumpeter dalam bukunya History of Economic Analysis yang memulai sejarah pemikiran ekonomi bermula dari Yunani, namun tiba-tiba loncat ke masa St Aquinas (abad ke-12), dan mengandaikan kekosongan pemikiran ekonomi (great gap) sejak abad ke-7 hingga abad ke-12. Padahal, pada periode ini Umat Islam berada di puncak kejayaannya yang melahirkan pemikir-pemikir ekonomi Islam yang kemudian mempengaruhi pemikiran ekonomi Barat. Sebagai contoh, Adam Smith yang dihormati sebagai Bapak Ekonomi Barat, terpengaruh oleh Abu Ubaid. Bukunya The Wealth of Nations merupakan terjemahan dari kitab Al-Amwal-nya Abu Ubaid. Dari Kitab Al-Amwal, Adam Smith mengambil teori Invisible Hand-nya. Selain Adam Smith, masih banyak ekonom Barat lain yang teorinya secara jelas dipengaruhi pemikiran ekonomi Islam. Maka dari itu, penulis berupaya menyajikan pemikiran ekonomi Islam sejak Rasulullah Shalallahu alaihi wa sallam hingga pemikir ekonomi Islam kontemporer. Buku ini adalah jilid pertama yang menjelaskan kebijakan dan praktek ekonomi pada masa Rasulullah Shalallahu alaihi wa sallam. Buku ini juga menyajikan informasi unik : benarkah Nabi Adam as adalah manusia pertama? Benarkah para Nabi adalah pelopor aktivitas ekonomi? Benarkah Piagam Madinah adalah Konstitusi Tertulis Pertama di Dunia? Dan masih banyak lagi.

... Islam (Islamic worldview),10 demikian pula peradaban Barat membangun konsep keilmuannya berda- sarkan pandangan hidup Barat (Western worldview).11 Jadi, apa yang dikembangkan oleh ekonom-ekonom Barat sebenarnya merupakan hasil perkembangan ...

Potret pendidikan ekonomi Islam di Indonesia

analisis kurikulum, model pembelajaran, dan hubungannya dengan kompetensi SDM pada industri keuangan syariah di Indonesia

On Islamic economic study in higher education in Indonesia.

On Islamic economic study in higher education in Indonesia.