Sebanyak 783 item atau buku ditemukan

Digital Marketing Strategy

Text and Cases

Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.

The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet.

Islam Agama Ramah Perempuan ; Pembelaan Kiai Pesantren

Buku ini menyajikan materi-materi terkait argumen-argumen yang ada dalam al-Qur'an maupun al-Hadits bahwasanya Islam sebagai agama rahmatan lil al'alamin pun memberikan penghormatan kepada kaum perempuan.

Buku ini menyajikan materi-materi terkait argumen-argumen yang ada dalam al-Qur'an maupun al-Hadits bahwasanya Islam sebagai agama rahmatan lil al'alamin pun memberikan penghormatan kepada kaum perempuan.

Gaya filsafat Nietzsche

... philosophy I often used to lecture on Nietzsche , but I wouldn't do that any more today . If I wanted to be pretentious , I would use the genealogy of morals ' as the general title of what I am doing . It was Nietzsche who specified the ...

Islamic Perspectives on the New Millennium

This book brings to the attention of non-Muslims the range of views, which Muslims in the Middle East and in South and Southeast Asia hold on 6 topics of importance to life in the 21st century. Topics addressed are: the new world order; globalisation andmodernity; banking and finance; the nation-state; the position of women; and law and knowledge.

This book brings to the attention of non-Muslims the range of views, which Muslims in the Middle East and in South and Southeast Asia hold on 6 topics of importance to life in the 21st century.

Metode dakwah

IMF dan stabilitas keuangan internasional

suatu tinjauan kritis

Role of International Monetary Fund in stabilizing the international monetary conditions with reference to Indonesia.

Role of International Monetary Fund in stabilizing the international monetary conditions with reference to Indonesia.