Gupta

Principles of Marketing

Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. 3. Tables and diagrams to facilitate understanding. 4. Examples from Indian Industry. 5. Summary at the end of each chapter for quick revision before the examination. 6. Reader friendly format and simple language. 7. Test questions culled from B.Com. (Hons.) examinations of Delhi University.

Research Methodology

Contemplative Studies and Hinduism

This book is one of the first wide-ranging academic surveys of the major types and categories of Hindu contemplative praxis. It explores diverse spiritual and religious practices within the Hindu traditions and Indic hermeneutical perspectives to understand the intricate culture of meditative communion and contemplation, devotion, spiritual formation, prayer, ritual, and worship. The volume extends and expands the conceptual reach of the fields of Contemplative Studies and Hindu Studies. The chapters in the volume cover themes in Hindu contemplative experience from various texts and traditions including classical Sāṃkhya and Patañjali Yoga, the Bhāgavata Purāṇa, the role of Sādhana in Advaita Vedānta, Śrīvidyā and the Śrīcakra, the body in Tantra, the semiotics and illocution of Gauḍīya Vaiṣṇava sādhana, mantra in Mīmāṃsā, Vaiṣṇava liturgy, as well as cross-cultural reflections and interreligious comparative contemplative praxis. The volume presents indigenous vocabulary and frameworks to examine categories and concerns particular to the Hindu contemplative traditions. It traces patterns that cut across Hindu traditions and systems and discusses contrasting methods of different theological/philosophical schools evincing a strong plurality in Hindu religious thought and practice. The volume provides intra-religious comparisons that reveal internal complexity, nuances, and a variety of contemplative states and transformative practices that exist under the rubric of Hindu practices of interiority and reflection. With key insights on forms and functions of the contemplative experience along with their theologies and philosophies, the volume suggests new hermeneutical directions that will advance the field of contemplative studies. This book will be useful to scholars and researchers of religious and theological studies, contemplative studies, Hindu studies, consciousness studies, yoga studies, Indian philosophy and religion, sociology of religion, philosophy of religion, comparative religion, and South Asian studies, as well as general readers interested in the topic.

Strategic Human Resource Management

The concept of strategic human resource management has developed widely in the last couple of years, especially because of the impact of human resources on the competitiveness of organizations. The development of human resource strategies involves taking into account their multiple mutual dependencies and the fact that they must be vertically integrated with the business strategy. These strategies define the intentions and plans related to the overall organizational considerations, such as organizational competitiveness, effectiveness or image, and to more specific aspects of human resources management, such as resourcing, motivating, valuating, learning and development, reward and employee relations. Strategic management of human resources provides a large perspective on the way critical issues or success factors related to people can be addressed and how different concepts of strategic decisions are made, with long-term impacts on the behavior and success of the organization. The fundamental objective of human resource strategic management is to generate strategic capabilities by ensuring that the organization has the high-qualified, committed and well-motivated employees it needs to achieve and sustain the competitive advantage. The emergence of strategic human resource management (SHRM) is influenced by global competition and the corresponding search for sources of a sustainable competitive advantage. SHRM has achieved its prominence because it provides a means by which business firms can enhance the competitiveness and promote managerial efficiency. It facilitates the development of human capital that meets the requirements of a competitive business strategy, so that organizational goals and the mission of the organization will be achieved. The HRM system is defined as "a set of distinct but interrelated activities, functions and processes that are directed at attracting, developing, and maintaining (or disposing of) a firm’s human resources." Many agree that HRM is the most effective tool which contributes to the creation of human capital, and in turn, contributes to organizational performance and the competitive advantage. This book puts emphasis on understanding the role of HRM between organizations and people and provides an analytical approach toward encompassing HRM, employment relations, and organizational behavior. As a management discipline, HRM draws insights, models and theories from cognate disciplines and applies them to real-world settings. Further, this book discusses how current theoretical perspectives and frameworks (e.g., those related to strategic competitiveness, knowledge management, learning organization, communities of practice, etc.) can be applied by reflective practitioners to create an eco-friendly organizational culture.

LEGAL DRAFTING TECHNIQUE and CONVINCING : LEGAL NOTICE

*1. Smart Legal Drafting Techniques *2. Sharp Legal Convincing Techniques*3. Read Legal Psychology Of Clients*4. Drafting An Excellent Legal Notices : Key Points*5. Settle The Disputes Between The Clients Upon Legal Notices*6. Try To Send Request Letter Instead Of Sending The Legal Notices*7. Try To Send Legal/Formal Remainder Letters*8. Always Try To Use An Excellent Convincing in The Legal Notices*9. Always Try To Settle The Court Disputes Outside , If It Is Compoundable*10. Always Try To Draft a Legal Notice : First Rough & Self*Key Points In Legal Drafting & Convincing Techniques*Self Practice Of Legal Notice Drafting Test*Self Practice Of Formal/ Legal LettersThe techniques & convincing is the most important language & parameters of drafting a legal notice. Points to be noted in this book is very deeply observing the techniques & convincing about the legal language of drafting. Almost covers all the points which is necessarily important part of practical approach in the field of legal drafting. Another famous subject of legal notices is Techniques & Convincing.This book also includes all the sharp techniques cum tactics of convincing the legal language during the preparation & drafting of a legal notice. Every points is depends upon the author practical legal knowledge during the course & work in the legal field.The approach of such topic is very useful & important for all the beginning practicing lawyers & law students. How the techniques & tactics of convincing should be worked in their own sense & during the draft of a better legal notice.*Legal Drafting & Convincing - Self-practice test also describes in the last pages

Security, Privacy, and Forensics Issues in Big Data

With the proliferation of devices connected to the internet and connected to each other, the volume of data collected, stored, and processed is increasing every day, which brings new challenges in terms of information security. As big data expands with the help of public clouds, traditional security solutions tailored to private computing infrastructures and confined to a well-defined security perimeter, such as firewalls and demilitarized zones (DMZs), are no longer effective. New security functions are required to work over the heterogenous composition of diverse hardware, operating systems, and network domains. Security, Privacy, and Forensics Issues in Big Data is an essential research book that examines recent advancements in big data and the impact that these advancements have on information security and privacy measures needed for these networks. Highlighting a range of topics including cryptography, data analytics, and threat detection, this is an excellent reference source for students, software developers and engineers, security analysts, IT consultants, academicians, researchers, and professionals.

Practical Applications of HR Analytics

A comprehensive introduction to the know-how of HR analytics and its role in optimizing HR decision-making and driving organizational performance. In today’s technology-driven world, HR analytics is pivotal to measure, express and take focused HR decisions. Practical Applications of HR Analytics equips readers with the required tools and techniques to effectively identify, capture and utilize the vast amount of available data in making better informed business decisions. The text is lucid and packed with practical illustrative examples, hands-on exercises and datasets. It is an invaluable resource for management students and HR professionals who want to translate the benefits of HR analytics into practice, thus paving the way for evidence-based human resource management. Key Features: • Practical understanding of a range of open-source statistical GUI software. • Focus on both descriptive and predictive analytics in HR. • Chapter opening vignettes, industry examples and real-world case studies on application of HR analytics in organizations. • Supplementary exercises and soft copy of datasets provided on Google Drive Link to facilitate hands-on training.

Learn English Series Angreji Ratein Nahi ; Seekhin 60 Days' Programme Mastering English Grammar

To understand and make the practical use of the grammatical rules is a challenge poised at various competitive exams. Students preparing for various competitive exams need elucidated grammar rules that are explained in a very easy and understandable language. Practical English Grammar & Composition is the hand book and an easy guide to learn English aimed at learning and improving knowledge of grammar and its applicability. In order to make the students conversant with the practical applicability of the grammar rules, sentences depicting the right usage are also given after the rules. A number of solved exercises are also given after the chapters that enable the students test their acquired knowledge. Word Powers section is a unique feature of the book that will play a crucial role in making the students ready to face the competitions ahead. Table of ContentTo understand and make the practical use of the grammatical rules is a challenge poised at various competitive exams. Students preparing for various competitive exams need elucidated grammar rules that are explained in a very easy and understandable language. Practical English Grammar & Composition is the hand book and an easy guide to learn English aimed at learning and improving knowledge of grammar and its applicability. In order to make the students conversant with the practical applicability of the grammar rules, sentences depicting the right usage are also given after the rules.

Practical English Grammar & Composition

To understand and make the practical use of the grammatical rules is a challenge poised at various competitive exams. Students preparing for various competitive exams need elucidated grammar rules that are explained in a very easy and understandable language. Practical English Grammar & Composition is the hand book and an easy guide to learn English aimed at learning and improving knowledge of grammar and its applicability. In order to make the students conversant with the practical applicability of the grammar rules, sentences depicting the right usage are also given after the rules. A number of solved exercises are also given after the chapters that enable the students test their acquired knowledge. Word Powers section is a unique feature of the book that will play a crucial role in making the students ready to face the competitions ahead.

Set Theory With an Introduction to Real Point Sets

E-Banking

Internet technology is rapidly changed, so in banking industry the use of computers in carrying out various day to day activities has been increased. The research focuses on the impact of e-banking or on line banking on the customers or bankers. The usage of this technology is to provide the various facilities to the customers like to reduce the cost, work efficiency, less time consuming, anytime usage etc. It also provides the facilities to the bankers also like to reduce the work burden, time saving, a large number of collection of data, less cost etc. But there are some challenges also as those customers who are illiterate, they can't the use of e-banking and some hackers generate the virus & stolen the pin numbers and misused the cards & cites. Thus total and proper knowledge of use of technology and carefully uses are necessary.

Comdex Computer Course Kit: Windows Vista With Microsoft Office 2007, Professional Ed (With Cd)

Comdex Professional Edition is specially designed for software explorers who want to take next higher step towards mastering Windows Vista and MS Office 2007. Simple language, easy to read layout, tooltips and detailed description of minute settings set this book at par. Not this much, the self learning tutorial (world acclaimed) test your skills and correct whenever you made a mistake.

Economics: A Very Short Introduction

Handbook Of Reporting And Communication Skills

This Handbook Is Designed To Meet Every Need Of The Students Of Journalism And Other Disciplines Who Wish To Acquire Communication, Reporting And Editing Skills.

Women and Educational Development