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Integrated Management from E-Business Perspective

Concepts, Architectures and Methodologies

Social Implications and Challenges of E-Business

e-Business and Telecommunication Networks

E-Business Law of the European Union

Handbook of e-Business Security

Viral Marketing Im E-Business

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Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students.

John Middleton,

Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field.

E-Business@Print

Internet-Based Services and Processes

Theshipshears onthrough billowing seas Carried on tempest’s wings with ease A cry of joy goes up from fore and aft: “Our destination is within our grasp!” But the helmsman’s words are lost in the throng: “We’ve been sailing in circles all along.” Marie von Ebner-Eschenbach This book has been written as an aid to anyone in the print media industry, be they managers or customers, who is looking to steer their business into calmer waters in what are stormy times. New technologies offer tremendous opportunities for innovation and process improvement – but only if we understand the fundamental principles behind them. This is the goal of this book. To this end, we will be looking at how best to network the print media industry with its customers, production partners and suppliers. This networking process covers the production data that can be transferred entirely digitally as far as the press stage, i. e. the digital page to be printed (referred to below as the “technical work?ow”), but also the information, communication and interaction processes which take place before, during and after production, e. g. details of the print run or the planned delivery date (referred to below as the “business management work?ow”). Inter-company networking of the various market players using Internet technology is known as “e-business” in commercial and management circles. Customers Print media Suppliers companies Production partners Figure 1 Persons involved in a production process Preface V

Anne König,

Managing e-business Projects

99 Key Success Factors

Written on the back of first-hand experience this book provides a solid framework for managing e-business projects. The book is primarily intended for current and prospective e-business project managers who wish to share ideas, experiences, and best practices. Recent market surveys indicate that many e-business projects fail due to project mismanagement. Various project management techniques from the IT sector can be successfully applied to e-business projects. This book shows which ones whilst also providing information on new techniques for situations that are unique. Based on real-world experience, 99 key success factors are discussed preparing the reader to manage e-business projects on time, on budget and to the satisfaction of clients.

Thomas Stoehr,

Written on the back of first-hand experience this book provides a solid framework for managing e-business projects.

Information Systems

Foundation of E-business

THE REALITY BEHIND SYSTEM SUCCESS... Steven Alter's "Information Systems: Foundation of E-Business, fourth edition," emphasizes the essential role information systems play in today's successful businesses. Viewing information systems from a business perspective, is essential for understanding how e-commerce and e-business really work and for appreciating why technology is not a magic bullet that solves all problems. Most current business practices rely on IT, but successful application of any technology involves much more than the technology itself. Today's managers need a way to understand and evaluate the impact and use of technology in their businesses. "This book is an indispensable tool for business and IT students because it: " provides a rigorous, yet non-technical approach, that any manager, executive, or business professional can use to visualize and analyze system-related opportunities and problems that confront almost every company in today's economy. presents a practical, straightforward approach for attaining business results, recognizing possibilities, and avoiding the wasted time and effort consumed by technology initiatives that never achieve their goals. combines the vocabulary of today's technologies with problem solving tools and methods that business and IT students can continue to use in the future. This text's updated coverage of the work system framework and principles, e-business and e-commerce, value and supply chains, ERP systems, networks, and system security, help explain how technology applications make a difference. Its companion web site (www.prenhall.com/alter) extends the book's coverage. Thebalance of theory and practice in this text makes "Information Systems: Foundation of E-Business, fourth edition," a resource that business and IT students can use even after new generations of technology have replaced those of today.

Steven Alter,

Thebalance of theory and practice in this text makes "Information Systems: Foundation of E-Business, fourth edition," a resource that business and IT students can use even after new generations of technology have replaced those of today.

Human-Centered e-Business

Human-Centered e-Business focuses on analysis, design and development of human-centered e-business systems. The authors illustrate the benefits of the human-centered approach in intelligent e-sales recruitment application, integrating data mining technology with decision support model for profiling transaction behavior of internet banking customers, user-centered context dependent data organization using XML, knowledge management, and optimizing the search process through human evaluation in an intelligent interactive multimedia application. The applications described in this work, facilitates both e-business analysis from a business professional's perspective, and human-centered system design from a system development perspective. These applications employ a range of internet and soft computing technologies.

Rajiv Khosla, Ernesto Damiani, William Grosky,

The applications described in this work, facilitates both e-business analysis from a business professional's perspective, and human-centered system design from a system development perspective.

Integrated Management from E-Business Perspective

Concepts, Architectures and Methodologies

E-Business covers a broad spectrum of businesses based on the Internet, including e-commerce, e-healthcare, e-government and e tailing. While substantial attention is being given to the planning and development of e-business applications, the efficiency and effectiveness of e-business systems will largely depend on management solutions. These management solutions demand a good grasp of both the technical and business perspectives of an e-business service. There have been many books on the Internet based on e-commerce, Internet protocols, distributed components etc. However, none of these books address the problem of managing e business as a set of networked services. They do not link enterprise management with network and systems management. This book provides an overview of the emerging techniques for IT service management from a business perspective with case studies from telecommunication and healthcare sectors. It integrates the business perspective with relevant technical standards, such as SNMP, WBEM and DMI. This book presents some concepts and methodologies that enable the development of effective and efficient management systems for networked services. The book is intended to familiarize practicing managers, engineers, and graduate level students with networked service management concepts, architectures and methodologies with reference to evolving standards. It should be useful in a number of disciplines, such as business management, information systems, computers and networking, and telecommunications. Appendix 2 is based on TeleManagement (TM) Forum's documents on TOM (GB921,GB910 and GB908). While this appendix has explained the basic management concept of an e-telco, TMForum now recommends the use of eTOM as explained in www.tmforum.com. An overview of eTOM is available in the report The TeleManagement Forum's enhanced Telecom Operations Map (eTOM) by Michael Kelly appearing in the Journal of Network and Systems Management in March 2003.

Pradeep Kumar Ray,

There have been many books on the Internet based on e-commerce, Internet protocols, distributed components etc. However, none of these books address the problem of managing e business as a set of networked services.

Social Implications and Challenges of E-Business

"This book explores the social implications and challenges of E-Business and E-Commerce regarding social inclusion and exclusion, the social shaping of e-business technologies, the changing nature and patterns of work and social activities, and online identity, security, risks, trust and privacy. It also explores the applications of E-Business technologies and principles in non-business activities and the challenges involved"--Provided by publisher.

Li, Feng,

e-Business and Telecommunication Networks

This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks held in 2004. The book presents recent research on e-business and telecommunication networks. It includes analyses aspects of global communication information systems and services, and describes security and reliability problems and solutions in information systems and networks.

João Ascenso, Luminita Vasiu, Carlos Belo, Mónica Saramago,

E-Business Law of the European Union

e-Business Law of the European Union contains the text of the EU legislation which is of particular relevance to e- business, covering a broad spectrum of legal issues such as data protection, distance selling, electronic signatures, liability of online intermediates, electronic money, applicable law and jurisdiction in international disputes. This publication combines the regulatory initiatives of the various directorates-general of the European Commission (which may also be found on their websites) in one convenient hardcopy volume, making it an essential reference book to any lawyer, business-executive or law student dealing with the legal aspects of e-business. The source materials selected for this publication are explained briefly in a short introductory chapter for those readers not already familiar with this exciting and dynamic subject matter. This volume was put together by lawyers from various European offices of Allen & Overy who are part of Allen & Overy's cross-border CMT Group (Communications, Media & Technology). The CMT Group's truly international footprint, integrated approach and vast experience in each of the CMT sectors has made Allen & Overy one of the leading legal names in the field of e-business and ICT

Quinten Kroes,

Beyond E-Business

Towards networked structures

In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today’s successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-business. This text provides invaluable insights of modern e-business integrated with networked business, going much further than the usual analysis of traditional e-business texts. Included is coverage of the Big Five—social media, mobile computing, big data, cloud computing, and the internet of things --as well as service-oriented business and technology. This essential text provides a compact roadmap to networked e-business for engineering, information systems or business students as well as professionals in the field.

Paul Grefen,

This text provides invaluable insights of modern e-business integrated with networked business, going much further than the usual analysis of traditional e-business texts.

Handbook of e-Business Security

There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. In other words, setting up and maintaining a secure e-business is essential and important to business growth. This book covers state-of-the art practices in e-business security, including privacy, trust, security of transactions, big data, cloud computing, social network, and distributed systems.

João Manuel R.S. Tavares, Brojo Kishore Mishra, Raghvendra Kumar, Noor Zaman, Manju Khari,

This book covers state-of-the art practices in e-business security, including privacy, trust, security of transactions, big data, cloud computing, social network, and distributed systems.

Viral Marketing Im E-Business

Werbung in all ihrer Ausf hrung ist dem Verbraucher im TV, Radio, in den Zeitungen und Zeitschriften gegenw rtig. Etwa 2.500- bis 5.000-mal wird jeder Konsument t glich mit ihr konfrontiert, ob bewusst oder unbewusst. Diese Zahlen lassen schon erahnen, dass die klassische Massenwerbung ein erhebliches Problem mit ihrer Effizienz hat. Konsumenten sind negativ gegen ber der Werbung eingestellt, weshalb sie eine Abwehrhaltung aufgebaut haben. Zudem ist es nicht m glich, diese Masse an Werbung aufzunehmen. Experten vermuten, dass 75% der Kampagnen kein ausgewogenes Kosten-Nutzen-Verh ltnis haben. Quantitativ "versickern" hiernach 22 der j hrlich in Deutschland investierten 29 Milliarden Euro f r Werbung. Dieses Buch besch ftigt sich mit dem Viral Marketing (VM) und stellt zudem andere alternative Formen des Marketings im Internet vor. Der Teil A befasst sich mit dem Online-Marketing. Einleitend wird ein berblick geboten um sp ter einige Aspekte im Detail zu beschreiben. Hier werden speziell ausgew hlte Methoden n her erl utert, welche von aktueller Relevanz sind. Dabei spielen auch neue viel versprechende Technologien eine Rolle (z. B. Advertising Exchange). Der Teil B weist den Schwerpunkt dieses Buches auf. Die Literatur besch ftigt sich erst seit kurzer Zeit mit der Thematik des VM. Besonders auf die theoretischen Grundlagen wird in der Literatur zumeist noch unbefriedigend eingegangen. Teil B beginnt mit diesem Punkt in Kapitel 1, in dem die Mund-zu-Mund-Propaganda und ihre Auswirkung auf den unternehmerischen Erfolg erl utert werden. Darauf aufbauend wird das VM definiert und dessen Anf nge aufgezeigt. Der aktuelle Forschungstand wird betreffend der Grundlagen des VM in seinen verschiedenen Facetten beleuchtet und in einem Gesamtmodell (Memetik, Tipping Point, Soziale Netzwerke) skizziert. Im Kapitel 3 werden die Kernelemente des VM identifiziert und ausf hrlich beschrieben. Alle zuvor herausgearbeiteten Aspekte werden im Kapitel 4 dann in einem Modell eines Kampa

Jean-Manuel Leonardi,

Werbung in all ihrer Ausf hrung ist dem Verbraucher im TV, Radio, in den Zeitungen und Zeitschriften gegenw rtig.

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Institut Agama Islam Bunga Bangsa Cirebon

Gurus on E-business