@misc{ais_repository_32915,
  title = {Marketing 4.0},
  author = {Kotler, Philip and Kertajaya, Hermawan and Setiawan, Iwan},
  year = {2026},
  publisher = {Gramedia Pustaka Utama},
  howpublished = {Repository AIS},
  note = {oai:ais:buku-bahan-ajar:1106}
}