Profil penulis
MIT
334 karya publik ditemukan.
2026: 62025: 352024: 32023: 1142022: 742021: 662020: 35
Metode kasus dan kasus-kasus manajemen perusahaan Indonesia
On industrial management in Indonesia; case studies.
TEORI MANAJEMEN SDM DALAM PENGELOLAAN KINERJA
TEORI MANAJEMEN dalam PENGELOLAAN KINERJA merupakan panduan akademik yang mengintegrasikan teori dan praktik manajemen sumber daya manusia (SDM) dengan fokus pada pengelolaan kinerja. Ditulis oleh Guru Besar dan Mahasiswa Program Doktoral Ilmu Manajemen Universitas Negeri Jakarta (UNJ), buku ini dirancang untuk mahasiswa S2, S3, akademisi, dan praktisi, serta menawarkan solusi terhadap tantangan organisasi modern. Terdiri dari 13 bab, buku ini mencakup topik strategis seperti penyelarasan strategi SDM dengan tujuan bisnis, pengelolaan kompetensi dan motivasi, rekrutmen global, serta pelatihan dan pengembangan karier. Selain itu, pembahasan meliputi evaluasi kinerja, kompensasi, dinamika tim, dan keterlibatan kerja, dengan pendekatan aplikatif dan didukung studi kasus. Pada bagian akhir, buku ini mengkaji tantangan global melalui hubungan industrial, manajemen SDM internasional, dan peran kepemimpinan. Disusun secara sistematis dan dilengkapi grafik serta tabel, buku ini menjadi referensi penting untuk pengembangan ilmu manajemen SDM yang relevan dan praktis.
The Curriculum for Preschool Education
AI Marketing and Ethical Considerations in Consumer Engagement
As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.
AI Marketing
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation. Drawing on real-world examples and the latest research, the book examines key innovations such as AI-enhanced personalization, AI-driven content creation, campaign optimization, and the strategic use of predictive analytics. It highlights practical strategies for selecting and integrating AI tools effectively, addresses the ethical challenges surrounding AI use in marketing, and discusses future trends that will shape business success in the digital era. AI Marketing is written for marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable results and long-term business growth.